Here are various samples of my public relations-style writing that I have done during my time at Syracuse University. Below, you’ll find a fact sheet, a mock press release, a mock CEO message and pitch email, a photo opportunity, talking points, and a DEI presentation.

Please note that any quotes in the following documents are entirely fictitious, and I was tasked to invoke various company voices for educational purposes only.

Public Relations Writing

Press Release

Here, I was assigned to write a fictional press release about a new hire for a company of my choosing. Please note that the new hire and quote in the release is entirely fictitious and for educational purposes only.

Fact Sheet

While taking PRL 214: Writing for PR Media and Messaging, I was tasked to create written press materials for The Coca-Cola Company. Here is a mock fact sheet regarding the Company.

Pitch Email

This is a mock media pitch sent to a CNBC reporter, pitching for coverage on Coca-Cola's new coffee machine.

CEO Message

This is a mock message sent from The Coca-Cola Company's chairman and CEO, James Quincey. The mock message would be sent to company employees, urging them to participate in various projects to benefit the organization Habitat for Humanity.

Talking Points

These are a set of talking points to be used in a media briefing from the perspective of Syracuse City Schools’ superintendent regarding a shortage of Syracuse Centro bus drivers.

Photo Opportunity

Here is a mock photo opportunity to be sent to journalists regarding a fictional celebrity appearance at a hypothetical Coca-Cola-sponsored philanthropy event.

DEI Presentation

This presentation is an analysis and assessment of The Coca-Cola Company's diversity, equity, inclusion and accessibility initiatives. This presentation addresses the strengths, weaknesses and implications of The Coca-Cola Company's various initiatives.